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TheShandong-ChongqingCultural and Tourism Industry Product Promotion Event was held recently at Shandong Museum. The event featured intangible cultural heritage skill demonstrations, folk culture performances and cultural tourism product promotions, showcasing over 500 pieces of intangible cultural heritage and distinctive cultural tourism products.Representative inheritors of intangible cultural heritage from Chongqing were also invited to perform and demonstrate on site.

It is reported that this year, Chongqing will holdanother12 cultural and tourism promotion activities in Shandong, further writing a new chapter in the collaborative development of cultural and tourism between Shandong and Chongqing.

Chongqing Miao embroidery master Chen Guotao brought over 200 handmade crafts including round fans, earrings and brooches to the exhibition. She introduced that Miao embroidery is known as the“history book worn on the body”. For thousands of years, the Miao people have recorded nature and ethnic history through embroidery, with patterns rich in meaning, such as the magpie symbolizing good fortune, the phoenix representing auspiciousness, and the pomegranate signifying many children and blessings. It was reported that with the support of the Shandong-Chongqing cooperation mechanism, local intangible cultural heritage workshops have been established to innovate traditional Miao embroidery, and to expand production and sales channels.

In recent years, with the strong support of the East-West Cooperation project of Shandong Province, 32 Shandong-Chongqing co-built intangible cultural heritage workshops have been established in 14 districts and counties of Chongqing Municipality. These workshops have conducted over 3,900 person-times of intangible cultural heritage skill training in areas such as wood carving, embroidery and bamboo weaving, and cumulatively driven employment for over 10,000 people. These intangible cultural heritage workshops have played an important role in assisting the comprehensive revitalization of rural areas.