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On January 18th, on the traditional Chinese Laba Festival, the Confucius Museum and Qufu Municipal People's Government jointly launchedthe "2024 Yellow River Cultural Market Fair"to celebrate the upcoming Chinese Spring Festival.

The opening ceremony kicked off with the children's folk dance "Red Laba, Red Year", featuring a variety of exciting performances that allowed the audience to experience a strong festiveatmosphere. The Confucius Museum’sXiaoshao Orchestra showcases the beauty of traditional ritual music with their ancient dance performance.

At the market fair, the "Intangible Cultural Heritage" stalls lined up in a row arebustling and dazzling with products. There arenot only displays of traditional handicrafts and craftsmanship such as festive pastry flowers, exquisite paper-cuttings, woodcarving, but also calligraphy, rubbing and other intangible cultural heritage experience activities.

In order to fully showcase the new atmosphere of rural revitalization in Shandong Province in the new era, activate the rural cultural tourism market, and promote the"hospitable Shandong" and "exquisite Shandong", the PublicityDepartment of the Shandong Provincial CPCCommittee has launched a series of activities for the 2024 Spring Festival Shandong Rural Cultural Tourism Festival, with the theme of "hanging red lights at home, sticking spring couplets at every household, and having fun in every village - returning to hometownfor the Chinese New Year". The focus is on showcasing and experiencing folk culture, and creating a warm festive and reunion atmosphere forthe New Year.This event is an important series of activities during the 2024 Shandong Rural Cultural Tourism Festivalwhich is aimed at utilizing the excellent resources of the Yellow River culture, telling classic stories, and promoting the confidence and self-improvement of Chinese culture.